Saffron on Eater

Eater: Meet Five Spice Company Founders Demystifying the Industry

Heray Spice, The Saffron Specialist
by Sophia F. Gottfried Jan 28, 2021, 11:47am EST Illustration by Joules Garcia

Saffron is one of the world’s most famous, and famously expensive, spices. But Mohammad Salehi has found, beyond that, Americans don’t know all that much about what he calls the “queen of spices.” When he first tried selling the delicate crimson threads from his family’s farm in Afghanistan to grocery stores, they didn’t bite.
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