Heray Spice imports saffron from a cooperative of 25 farming families from two villages in Herat Province. Salehi knows them all personally, and his company pays on average $400-$500 more per kilo than local traders. He also invests a portion of Heray’s profits in local education. “When I was a boy, every year my family would put half of the income from their saffron crop towards my education,” says Salehi. “I want to help the children of farmers who otherwise wouldn’t be able to afford to go to school.”